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Just starting: CRM Starter
Your own HighLevel workspace, a pipeline built for how you sell, a lead form, email follow-ups and task reminders, a limited client login, and a how-to guide written for your setup.
JRF Solution
Marketing systems for businesses of every size and starting point. for businesses of every size and starting point.
Whether you are just opening the doors or ready to scale, we help you capture every lead, follow up with care, and run a marketing operation that fits where you are today.
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The problem
Stop losing leads in the inbox.
You do not need a full in-house marketing department to look and operate like a professional business. We work with owners who are just getting started, teams that already have demand and need a system, and companies that are ready to add more channels.
The first step
A free CRM & Website Audit.
A written review of how your business shows up online and how leads are handled today, followed by a short call with Joe Fernandez. There is no obligation to buy.
Use the form below, or call or email Joe. We will get back to you within one business day.
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01
Your website
How clearly it explains what you do, how easy it is to request work, and whether inquiries have a place to go.
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02
Google Business Profile
Whether your listing is complete, consistent, and set up so local customers can find and contact you.
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Reviews
How reviews show up today, and whether there is a reliable way to ask for them after a job is done.
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How leads are captured and followed up
Where new inquiries land — a form, a phone, an inbox — and what happens next.
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Speed to respond
How long it typically takes a new inquiry to get a reply, and where follow-up stalls.
How we’re different
Clear terms. Direct access. Your data stays yours.
We publish how we work before you sign anything. Here is how that compares with what a typical agency often does.
Pricing is often unpublished, or only shared after a sales call.
CRM Starter is $397 per month, with no setup fee. That price is on this page.
A setup fee, or billing that starts before the system is actually in use.
No setup fee. The build is free until Go-Live: you are not charged until your system is live and receiving leads.
Long auto-renewals, tight notice windows, or early-exit fees that are hard to see up front.
A six-month minimum, starting at Go-Live, then month to month. The details are in your statement of work.
It can be unclear who owns the leads, or whether you can take them with you.
Your leads and contact data are yours. If you leave, we will export them for you.
Media budget and management fees can be mixed together, or ads can run from an account the agency controls.
When we manage ads, we set it up so ad spend is paid directly to Google or Meta from your own ad account. Our management fee is billed separately and disclosed before that work starts. Ads management is an add-on; pricing is provided on request.
A ticket queue, or an account manager who is not the person doing the work.
You work directly with Joe Fernandez, the owner — not a ticket queue.
A professional system behind your leads and growth.
What the firm can build
Capabilities of the firm. Add-ons are not included in CRM Starter. SMS and phone are available only as a paid add-on.
Services
Services that meet you where you are.
Every engagement starts with a conversation — a free audit, or a discovery call if you already know you want to talk. We do not push a package you do not need. The tiers below show how we typically work with businesses at different stages. Only CRM Starter has an approved public price today.
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Established: CRM Starter plus add-ons
Start with the same CRM foundation. From month 2, add only what you need:
- SMS / phone
- Website / funnel, including project galleries
- Review requests (email can be included; SMS is an add-on)
- Social media
- Ads management
Add-on pricing is provided on request. Add-ons are not included in CRM Starter. SMS and phone are available only as a paid add-on.
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Scaling: a plan designed with you
For businesses ready to grow several channels in a clear order. After a discovery call we will propose a written plan and fees in a statement of work. Pricing for custom work is provided after that conversation — we do not display a “starting at” number here.
Not sure which tier fits? That is exactly what the free audit, and the discovery call, are for.
Features we set up
Galleries and reviews, built into the system.
Project galleries
Before-and-after showcases on your website, so new customers can see the work before they call. We set up the pages and layout; you supply the photos from jobs you have actually completed. We do not invent project images.
Automatic review requests when a job wraps
When a job is marked complete in your pipeline, a review request can go out while the work is still fresh. Email review requests can be included in your follow-up setup. Review requests by SMS are a paid add-on.
Built for your trade
The same system, set up the way you actually sell.
These are examples of how we configure the CRM, site, and follow-up for different kinds of work. They are not results claims, and they are not case studies.
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Estimate request forms
Every new inquiry — name, project type, and how to reach them — lands in a pipeline, so bids do not sit in a shared inbox.
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Before-and-after galleries
We set up project galleries on your site. You supply photographs of work you have actually completed. We do not create fake job photos.
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Review requests after a job
When a job is marked complete, a review request can go out by email. Review requests by SMS are a paid add-on.
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Storm and estimate forms
A form that captures address, roof type, and urgency, then opens a card in your pipeline the same day.
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Completed-roof galleries
Pages on your site for finished work, organized so a homeowner can see similar jobs before they call. You provide the photos.
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Follow-up after an inspection
Email follow-up after an inspection or completed job. Missed-call follow-up is available as a paid add-on so after-hours inquiries do not go cold.
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Service and estimate forms
Requests organized by job type — repair, install, or maintenance — so dispatch and follow-up stay clear.
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Seasonal email follow-up
Maintenance reminders timed to your calendar, written and automated as part of the follow-up setup.
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After the service call
Review requests after a completed call (email can be included; SMS is an add-on). Missed-call follow-up is a paid add-on.
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New vs. returning requests
Inquiry forms that distinguish a new quote from an existing-customer request, so each one gets the right follow-up.
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Seasonal follow-ups
Email sequences for work that comes back around — spring, fall, or holiday services — so past clients hear from you first.
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Reviews when the job is done
Automatic review requests when a job is marked complete. Email can be included; SMS is an add-on. Property or project galleries can be added to your site if you want them.
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A pipeline that matches how you close
Stages built around consults, proposals, and follow-up — not a generic “new lead” bucket. This is how we work with insurance, real estate, and other local professional offices too.
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Follow-up after an inquiry
Email follow-up after a form or appointment request, so conversations do not stall in a personal inbox.
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Reviews after the work is done
A review request after a closed matter or completed appointment. Email can be included; SMS is a paid add-on.
The starting offer
CRM Starter
A CRM built around your business, so every lead is captured, followed up, and tracked.
$397/mo
No setup fee. Build free until Go-Live. Six-month minimum from Go-Live.
Get a free audit
What's included
- Your own GoHighLevel sub-account — a dedicated, private workspace for your business, kept separate from every other client.
- A CRM pipeline built for your industry — stages designed around how your customers actually buy.
- Lead capture form — bring new inquiries straight into your pipeline.
- Easy contact entry — add and update contacts quickly, without the clutter.
- Automated email follow-ups and task reminders — timely follow-up for leads and clear next steps for your team.
- Client login with limited access — see and work your pipeline with a simple, focused view.
- A custom how-to guide — step-by-step instructions written for your setup.
- Available add-ons from month 2: SMS / phone, website / funnel, review requests, social media, ads management. Pricing provided on request.
Terms at a glance. $397/month. No setup fee. The build period is free; the first monthly fee is due at Go-Live, when your system is live and able to receive leads. Six-month minimum from Go-Live, then month to month. Third-party usage (for example phone, SMS, or email) billed at cost. Results vary by business; no specific outcomes are guaranteed. There is no self-serve checkout on this page.
How it works
How we work together.
A clear path from first conversation to a system you can actually use.
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Share your business details.
On a short discovery call we learn how you get leads today, what tools you use, and what “better” would look like. If we both want to move forward, you complete a short intake and we send a statement of work.
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We build your pipeline, form, and follow-ups.
You get a dedicated HighLevel workspace. We configure it around your business — not a generic template left as-is — and we write a guide for your login.
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You log in and start working leads.
We walk you through the workspace. Email follow-ups and task reminders run in the background so fewer inquiries sit untouched.
What happens after month 1.
If you want SMS, a website, reviews, social, or ads, we add them from month 2 by written agreement. You are not required to add them.
A note on timing and billing.
For CRM Starter, the build period is free. Monthly billing and the six-month minimum start at Go-Live, when your system is live and able to receive leads, as set out in your statement of work. The contract template is still in attorney review; questions can go to the discovery call or to [email protected].
Who we help
Built for where you are now.
Just starting
You need a clean way to catch inquiries, follow up, and stop losing leads in the inbox. Start with CRM Starter.
Established
You have customers and a reputation. We tighten the handoff from marketing to follow-up, then add only the channels you actually need.
Scaling
You are ready for a broader plan — website, reviews, social, or ads — added in a deliberate order, not all at once.
Restaurant and foodservice suppliers, health insurance agents, real estate agents, contractors, and other owner-led businesses that need a professional system for leads and follow-up. We work with businesses of many sizes; the discovery call is how we confirm fit.
About
About JRF Solution.
JRF Solution LLC is a New Jersey marketing company that helps businesses of every size put a professional system behind their leads and growth.
We are built for owners who want practical help — a CRM that matches how they already sell, follow-up that actually happens, and a path to add a website, reviews, social, or ads when the timing is right.
The company is owned by Joe Fernandez and based in Branchburg, New Jersey.
Clear systems beat scattered inboxes.
The right plan depends on your starting point.
We will not promise a number of leads or a revenue result we cannot control.
A New Jersey limited liability company, working with businesses of every size and starting point.
FAQ
Questions, answered plainly.
$397 per month. There is no setup fee. The build period is free, and the first monthly fee is due at Go-Live — when your system is live and able to receive leads. The term is a six-month minimum starting at Go-Live, then month to month. Third-party usage (for example phone, SMS, or email) is billed at cost.
A written review of your website, Google Business Profile, reviews, how leads are captured and followed up, and speed to respond — followed by a short call with Joe. There is no obligation to buy.
Your own GoHighLevel sub-account, a CRM pipeline built for how you sell, a lead capture form, easy contact entry, automated email follow-ups and task reminders, a limited client login, and a how-to guide written for your setup.
Yes, from month 2, by written agreement. You are not required to add them. Add-on pricing is provided on request. SMS and phone are available only as a paid add-on. Add-ons are not included in CRM Starter.
It is a short conversation with Joe Fernandez about your business, your current tools, and a practical next step — with no pressure to buy on the call. If we both want to move forward, you complete a short intake and we send a statement of work.
We will get back to you within one business day. For anything urgent, call 732.720.8686.
No. Results vary by business. No specific outcomes are guaranteed. We will not promise a number of leads or a revenue result we cannot control.
Businesses of every size and starting point — including remodeling and general contractors, roofers, HVAC and plumbing companies, home services such as cleaning and landscaping, restaurant and foodservice suppliers, health insurance agents, real estate agents, and other owner-led professional or local businesses that need a professional system for leads and follow-up. The discovery call is how we confirm fit.
Your leads and contact data are yours. If you leave, we will export them for you.
Ads management is an add-on, with pricing provided on request. When we manage ads, we set it up so ad spend is paid directly to Google or Meta from your own ad account. Our management fee is billed separately and disclosed before that work starts.
Start a conversation
Let’s see what you need.
Start with a free CRM & Website Audit — a written review and a short call with Joe Fernandez, with no obligation to buy. Or book a discovery call to talk through your starting point.
Contact
Get your free audit or book a call.
Tell us a little about your business. Use the form for a free CRM & Website Audit — a written review and a short call, with no obligation — or to request a discovery conversation. It is not a hard sell.
- Reach Joe directly
- Joe Fernandez, JRF Solution LLC
- [email protected]
- Phone
- 732.720.8686
- Address
- 971 US Highway 202N STE 7311
Branchburg, NJ 08876
Want to talk sooner? Call or email Joe and we will find a time. After you submit: we will get back to you within one business day.